Posts Tagged ‘PR metrics’

Throw out PR measurement relics for more relevant metrics

Thursday, June 26th, 2014

When a client asks for advertising equivalencies to justify pr, I always try to explain the inaccuracy of this measurement for many reasons, not the least of which is that editorial is several times more trustworthy and authentic and has a great deal more pass-on value. PR Newswire’s free webinar entitled How to Tie PR Metrics and Reporting to Business Results is a great resource for finding a mix of metrics that make more sense for today’s landscape, including measurements of social conversation, mentions and search term use. Here is the webinar and you can also just view the slides if you don’t have an hour to sit through the presentation.